"From the moment I joined my first meeting with Jackie James, I knew her unique and unconventional approach to whiskey was exactly what we needed to appeal to both traditional whiskey drinkers and newcomers. Her knowledge and industry connections empowered our team to create new, exciting opportunities and accomplish our goal of bringing a new bourbon (TRUTHTELLER 1839) to audiences in an unconventional way.

 

Created in 2022 by FOX Entertainment, TRUTHTELLER 1839 was designed to stand out from the crowded bourbon market with a look and taste that cut through the noise and offer something truly original and unconventional. Our brand was born from storytelling, sparking the world’s interest as it was introduced into a story in a broadcast TV drama. Our mission was to enable fans to share their truth and tell their stories – and Jackie James provided us an angle to achieve those goals through her fresh approach and The Signature Jackie James Tasting Method.

 

Jackie took the time to personalize her whiskey experience to our brand, going over-and-above by researching our audience and the tone, understanding the nuances of our story and how it related to her method and experience. She provided FOX Entertainment her whiskey industry knowledge, strategic approach, and know-how throughout the process. One of our favorite and memorable engagements was for a live IG tasting event to help our fans maximize enjoyment, challenge the whiskey norms and experience something unconventional. This resulted in higher engagement and fan participation, bringing in new fans and product trial.

 

Jackie has been a confidant, a dot-connector, a guide and more importantly, has become a great colleague – someone to lean on and provide support in an honest, conversational way. We appreciate all her help and would recommend her to everyone because she not only goes above-and-beyond, but her attention to detail, attitude, reputation, and credible advice is second to none. Thanks, Jackie!"